Why Do You Need a Real Estate Photographer?
Why do you need a professional real estate photographer?
It’s a fair question, given that a real estate agent or a homeowner could save themselves a few hundred dollars by taking the photos themselves. It wasn’t too long ago that DIY real estate photos were widely accepted, but if you have a house to sell now then you can no longer get away with doing the photography yourself.
So, what has changed in recent years?
It basically comes down to the exposure (no pun intended) that today’s buyers have had to high-quality photos online. They’re used to scrolling through their Facebook newsfeed and seeing great images and video, they look at their favorite Instagrammers and their YouTubers, and all they see are great photos and videos of food, kittens, people and houses.
In other words, buyers today are now much better educated on image quality than they used to be. So when they go to their local website to see what homes are currently for sale in their area they want to be impressed. They don’t bother clicking on the poorly presented home, or the bad photo, unless they are looking for a bargain. Instead, the buyers will quickly scroll through the images, and just like a Tinder user, they’ll ‘swipe right’ on the houses that get their attention, and they’ll ‘swipe left’ on the homes that look bland.
In fact, there’s an app called Doorsteps Swipe that works just like this, where homes are swiped right or left based on that main photo, as in the video below:
So when you put your home on the market today it’s so important that you make a really positive first impression. In fact, according to a study by Carleton University in Ottawa, Canada, it takes less than 50 milliseconds to form a first impression, and that’s going to be largely dictated by the visual elements the viewer sees, not the written elements since they don’t have time to read that much in just a fraction of a second.
So when you put your home on the market today it’s so important that you make a really positive first impression. In fact, according to a study by Carleton University in Ottawa, Canada, it takes less than 50 milliseconds to form a first impression, and that’s going to be largely dictated by the visual elements the viewer sees, not the written elements since they don’t have time to read that much in just a fraction of a second.
Your photos have to look amazing, and it’s not just about hiring any professional photographer. For example, you wouldn’t want to hire a local wedding photographer, or a news journalist. As [BRPE.com] mentioned in another blog post, “Why You Need the Right Photographer For the Job“, there’s no guarantee at all that someone who specializes in one type of photography is going to excel at photographing real estate.
Instead, you want to look for a photographer that is a real estate photography specialist. They might cost a little more than an inexperienced photographer, but the benefits for you to have more buyers asking about your home will make it all worthwhile.
My goal is to prove to my clients that they are using the best real estate photographer.
I’m confident that the photos I take will produce for you more showings and faster sales, resulting in more listings. To do this I hand craft every photo using industry leading technique, equipment, and software, I draw on more than 20 years of high level customer service deliver an experience that is second to none, and I base my pricing structure knowing that there has to be a cost benefit to my service.
I'm here to enhance your brand, and help you elevate your listings above the MLS crowd.
Photography is my passion, and I would love to offer my services to you. What I am offering is a complete image service: from shooting the property inside and out, presenting its best features; complete image editing so that your listing presents beautifully online; and image delivery via your choice of storage media, email delivery, or Dropbox-style file storage.
For a limited time, I’m offering FIRST-TIME clients a free “Standard Shoot”, which delivers 15-20 images, MLS-ready, so you can see what I do and what a difference it can make. That’s it-- no strings, no obligation. Free pictures, professional quality, any listing within a 30 mile radius of Greenville, 48 hour turnaround time on images. If this sounds like something you'd be interested in, please contact me via email. I'll be happy to talk with you!
(Article posted from BestRealEstatePhotographers.com)
(All images my own, with the exception of the Vimeo video, and the "Eye Tracking Stats" graphic from the Journal of Real Estate Research.)